Artificial Turf
·
Feb 26, 2026

Why We're Not a Franchise — And Why That Matters for Your Yard

by 
Total Turf

When you hire Total Turf, you're not calling a 1-800 number that routes to a regional operator. You're calling us — a Sacramento family-owned business with real people answering, real employees showing up, and real accountability on every single job.

We have no franchise fees to pass along to you. No venture capital investors demanding we cut corners to hit quarterly numbers. No private equity firm optimizing our margins at the expense of your experience. What we have is a team that shows up to work every day because this is our business, our reputation, and our community.

Every installer who works on your property is a direct employee of Total Turf — not a day laborer hired off a corner, not a subcontractor we've never met before. This matters more than most homeowners realize. It means the crew that starts your job finishes your job. It means consistent quality, consistent communication, and a team that's been trained our way, to our standard, every time.

When something needs to be made right, you're not navigating a franchise dispute process or waiting for a corporate callback. You're calling us directly and we handle it. That's the difference between hiring a business and hiring a brand.